SaaS product metrics benchmark
Product metric benchmarks to help you compare your product metrics to products at your stage.
Benchmark
- 🆕 Acquisition
- 🌗 Activation
- 📈 Active users
- 🧲 User retention
Business
- 🏢 B2B
- 😃 B2C
Stage
- 🌰 Pre-seed
- 🌱 Seed
- 🌿 Series A
User base growth week over week benchmark for SaaS companies
- 2.52%
- 1st quartile
- 1.43%
- Median WoW growth
- 1.01%
- 3rd quartile
| Founding stage | Pre-seed |
Seed |
Series A |
|---|---|---|---|
| 1st quartile | 2.52% | 2.28% | 1.85% |
| Median WoW growth | 1.43% | 2.01% | 1.65% |
| 3rd quartile | 1.01% | 1.22% | 0.93% |
| Sample size | 50 | 50 | 30 |
Acquisition
Acquisition is the pace at which you grow your overall user base. For instance, if you acquire 10 users this week and had 100 users in total (active or not), you grew 10% Week over Week (WoW). Startups observe this metric to make sure they fuel their startup with new users.
Paul Graham noted that a good growth rate is 5 to 7 percent per week, while an exceptional growth rate is 10 percent per week.
Method used
For this benchmark we used "User base growth" at a user level to compare growth across venture backed SaaS companies. User base growth is the percentage of users across the whole user base of a product that were acquired in a given week.
Connect your product usage data to June and get your acquisition out of the box:
This data is anonymized and comes from 357 users that opted-in in our in-product survey.
Last update: November 2023