Engagement

In B2B SaaS, engagement is the key to customer retention and growth.

This series explores practical strategies to enhance engagement—from personalized onboarding and feature adoption to leveraging product data for proactive support. Each article is designed to help you strengthen customer relationships, reduce churn, and drive long-term success.

Dive in to discover actionable insights that will transform how you connect with users and foster loyalty in today’s competitive SaaS landscape.

June is joining Amplitude

After 5 years of building June, we're joining Amplitude to continue our mission of helping companies build better products.

Articles

How to Align Your Customer Success Models With Real Customer Behavior

Understanding Customer Segment Analysis in B2B SaaS and Vertical SaaS

Analytical CRM: Turning Data into Actionable Customer Insights

From Onboarding to Retention: Customer Success Strategies That Keep SaaS Users Engaged

Tech-Touch Customer Success: Scaling Engagement Without Losing Impact

Customer Success Planning: Turning Product and CRM Data into Engagement, Retention and Growth

The Customer Onboarding Process: A Customer Success Perspective

Customer Insights Analytics: How It Drives B2B SaaS Success

What Role Can a CRM Play in an Effective Martech Stack?

Customer Success Account Number: How Many Accounts Should a CSM Manage?

Boosting SaaS Expansion through Customer Health Scores

The Complete Guide to Customer Lifecycle Stages in B2B SaaS

Understanding Time-to-Value: A Key Metric for Customer Success

Value Realization: How to Drive Success Through Customer-Centric Strategies

Product Analytics for CRM: How to Exploit its Full Potential in B2B SaaS

Customer Engagement Strategies: Proven Examples for B2B SaaS Businesses

The Knowledge Gap: How to Get More Users from Sign-up to Value

Daily Active Users (DAU): Definition, How to Increase and Calculate Them

Power users playbook

Funnel Analysis: Improve Conversions & Examples