# Engagement

In B2B SaaS, engagement is the key to customer retention and growth.

This series explores practical strategies to enhance engagement—from personalized onboarding and feature adoption to leveraging product data for proactive support. Each article is designed to help you strengthen customer relationships, reduce churn, and drive long-term success.

Dive in to discover actionable insights that will transform how you connect with users and foster loyalty in today’s competitive SaaS landscape.

## June is joining Amplitude

After 5 years of building June, we're joining Amplitude to continue our mission of helping companies build better products.

## Articles

### How to Align Your Customer Success Models With Real Customer Behavior
  
[Read more](/content/blog/customer-success-models/index.html)  
30 Apr 25

### Understanding Customer Segment Analysis in B2B SaaS and Vertical SaaS
  
[Read more](/content/blog/customer-segment-analysis/index.html)  
07 Apr 25

### Analytical CRM: Turning Data into Actionable Customer Insights
  
[Read more](/content/blog/analytical-crm/index.html)  
25 Mar 25

### From Onboarding to Retention: Customer Success Strategies That Keep SaaS Users Engaged
  
[Read more](/content/blog/customer-success-strategies/index.html)  
11 Mar 25

### Tech-Touch Customer Success: Scaling Engagement Without Losing Impact
  
[Read more](/content/blog/tech-touch-customer-success/index.html)  
04 Mar 25

### Customer Success Planning: Turning Product and CRM Data into Engagement, Retention and Growth
  
[Read more](/content/blog/customer-success-planning/index.html)  
28 Feb 25

### The Customer Onboarding Process: A Customer Success Perspective
  
[Read more](/content/blog/customer-onboarding-process/index.html)  
24 Feb 25

### Customer Insights Analytics: How It Drives B2B SaaS Success
  
[Read more](/content/blog/customer-insights-analytics/index.html)  
24 Jan 25

### What Role Can a CRM Play in an Effective Martech Stack?
  
[Read more](/content/blog/role-crm-play-martech/index.html)  
09 Jan 25

### Customer Success Account Number: How Many Accounts Should a CSM Manage?
  
[Read more](/content/blog/customer-success-account-number/index.html)  
20 Dec 24

### Boosting SaaS Expansion through Customer Health Scores
  
[Read more](/content/blog/customer-health-scores/index.html)  
10 Dec 24

### The Complete Guide to Customer Lifecycle Stages in B2B SaaS
  
[Read more](/content/blog/customer-lifecycle-stages/index.html)  
15 Nov 24

### Understanding Time-to-Value: A Key Metric for Customer Success
  
[Read more](/content/blog/time-to-value/index.html)  
13 Nov 24

### Value Realization: How to Drive Success Through Customer-Centric Strategies
  
[Read more](/content/blog/value-realization/index.html)  
11 Nov 24

### Product Analytics for CRM: How to Exploit its Full Potential in B2B SaaS
  
[Read more](/content/blog/product-analytics-for-crm/index.html)  
22 Oct 24

### Customer Engagement Strategies: Proven Examples for B2B SaaS Businesses
  
[Read more](/content/blog/customer-engagement-strategies/index.html)  
20 Sep 24

### The Knowledge Gap: How to Get More Users from Sign-up to Value
  
[Read more](/content/blog/the-knowledge-gap-framework/index.html)  
22 Jun 23

### Daily Active Users (DAU): Definition, How to Increase and Calculate Them
  
[Read more](/content/blog/daily-active-users-dau-definition-how-to-calculate-growth-strategies/index.html)  
19 Apr 22

### Power users playbook
  
[Read more](/content/blog/power-users-playbook/index.html)  
14 Feb 22

### Funnel Analysis: Improve Conversions & Examples
  
[Read more](/content/blog/funnel-analysis-improve-conversions-examples/index.html)  
08 Feb 22