# Learn how TrueClicks improved renewals by sharing product usage metrics in a customer facing portals

## The Challenge

TrueClicks, a PPC optimization platform, helps agencies and advertisers maximize the performance of their Google Ads accounts. While their platform provides deep insights and automated recommendations, they faced a common challenge: proving the ROI of their product to customers in a way that was both clear and compelling.

Wijnand, the founder of TrueClicks, wanted an effective way to showcase key performance metrics to customers, demonstrating the tangible impact of the platform’s optimizations. The goal was to improve adoption, drive engagement, and make it easier for customer success teams to highlight value. However, traditional reporting methods—such as static reports or spreadsheets—lacked the interactive and dynamic elements needed to truly drive customer engagement.

## The Solution

To address this, TrueClicks integrated June, a product analytics tool designed for B2B companies, with a strong focus on customer success use cases. The solution included two key elements:

1. **Internal Usage Dashboard**  TrueClicks implemented an internal analytics dashboard to track product engagement and usage trends in real time. This dashboard allowed Wijnand and his cs and sales team to monitor key metrics such as:
   
   - **Active Users:** Weekly and monthly active users, identifying usage patterns and engagement drops.
   - **Feature Adoption:** Tracking which features were being used and by whom, helping inform customer success strategies.
   - **Top Events:** Logging user interactions such as viewed reports, executed queries, and edited audiences, ensuring a clear understanding of user behavior.
   - **Usage Trends:** Detecting increases or declines in engagement to proactively intervene when necessary.
     
     This internal tracking helped the team focus on the right customers, prioritize outreach, and improve overall retention.

2. **Customer-Specific Performance Pages & Embedded Metrics**  TrueClicks introduced dedicated pages for each customer, similar to this example, where users could access a personalized dashboard showcasing their unique data.

These pages allowed customers to track their own results without needing to log into the TrueClicks platform separately.

To further drive engagement, TrueClicks leveraged embedded analytics to present real-time insights directly within customer-facing documents. This enabled Wijnand and his team to:
   
   - Embed key performance indicators such as cost savings, efficiency gains, and campaign improvements in customer reports.
   - Provide interactive and dynamic updates, reinforcing the platform’s value continuously.
   - Simplify renewal conversations by giving customers easy access to ROI-driven insights.

## The Outcome: increased adoption and higher perceived value

The implementation of internal analytics and embedded customer-facing metrics led to significant improvements in customer engagement and retention for TrueClicks:

- **Stronger Customer Buy-In:** Clients could easily see the ROI of TrueClicks without needing deep analysis, making renewal decisions much simpler.
- **Increased Platform Adoption:** By surfacing meaningful insights in a familiar and accessible format, more customers engaged with TrueClicks’ recommendations and features.
- **Better Customer Success Alignment:** TrueClicks’ customer success team was able to use data-driven conversations to proactively demonstrate value, reducing churn and improving long-term relationships.

## Set up June in 2 minutes

Just connect Segment, implement [our SDK](/content/docs/index.html) or use our other integrations to start understanding how your product is used.

[Get started for free](https://analytics.june.so/start)

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