## Start here

June helps you understand how users interact with your product by tracking events, users, and companies.

## Core concepts

**Events** are actions that happen in your product, like signing up, making a purchase, or viewing a page.

**Users** are the people using your product. Each user has a unique ID that lets you track their journey over time.

**Companies** are the organizations that your users belong to. Essential for B2B products where user behavior depends on their company context.

**Traits** are additional properties about users and companies - like subscription plan, role, or company size. These help you segment and understand behavior patterns.

## Next steps

#### Plan your implementation

Identify what events and properties matter for your product. [Plan your implementation →](/content/docs/plan/index.html)

#### Start tracking

If you know what you want to track, jump straight to installation. [Install June →](/content/docs/quickstart/install/index.html)